Hennessy Artistry 2011 Review

May 2nd, 2011

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Due to a stroke of unforeseen luck, I had the opportunity to attend this year’s Hennessy Artistry thanks to invites by Vince and Spinzer Tock. Hennessy Artistry boast one of the best music events featuring artist from all over the world(which yes does include our very own Malaysia as well). This year’s guest performance was by Spinderella, Vandalism and our very own Kyoto Protocol. Set this time at Opera in front of Sunway Pyramid the glitz and glamor can be seen from the impressive display of well…interactive showcases at the entrance. After checking in the registration counter, guests who registered themselves on the Hennessy Artistry Facebook page were given a special RFID tag that they could use to update their Facebook page with contents during the event itself.

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I have to admit. Being the country with the most Facebook friends in the world, the ideas was BRILLIANT. Guest were invited to play a ‘Fruit Ninja’ like game on an iPad, take photo in front of a green screen and edit it Ala Purikura and also mix their own 60 second music by placing colored giant hockey puck like objects onto an interactive table and then upload the said music or picture onto their Facebook wall. The top five high scores on the ‘Fruit Ninja’ like game will even be given a limited special edition 70 oz Hennessy to boot!

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I’ve only been to The Opera just once and it was more than enough to know that the place is small and cramped with pretty bad air flow in the middle. Although I thought that this time it will be different as being an invitation only kinda event that crowd control wouldn’t be a problem but oh was I wrong. It became packed. So pack that it looks like The Opera on a weekend and it isn’t a complement. Everyone felt so hot it wasn’t even sexy anymore.

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Being a once-in-a-year event I was expecting to see a free flow of Hennessy being served. Pure or cocktail’ed. WE(as in everyone) were ridiculously disappointed. At the Johnny Walker’s Black Circuit event a few weeks back free flow was NEVER an issue and boy was it awesome. Hennessy however stooped to the level of being a scrooge on it and even opened its doors to outsiders who may enter if they open a bottle. What??? An ‘EXCLUSIVE’ event that serves limited amounts of alcohol and allows uninvited guest to attend? Yes. It just lost its exclusiveness. The event was supposed to highlight four new types of cocktails made by using Hennessy. Too bad at the end I had more non-alchoholic cocktail than what I’m suppose to be trying. In light of all this I really REALLY like that lemon-lime concoction. Damn it was refreshing.

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On a high note, the music performance was incredible. All the bands were amazing in their own rights. Vandalism especially in my opinion or maybe its because I just prefer their genre of music. Anyways, it was kinda disappointing to see us Malaysian not getting into the mood of the performance though. When stuff like “Put your hands in the air!” was screamed/sung/mentioned 90% of the crowd went “Is she talking to me ah? Eh, I think she’s calling you lah!”. I mean seriously guys?

In the end, we left early since we had nothing else better to do there and in desperation for some booze we even chipped in to get a bottle of a Limited Edition bottle of Hennessy to drink. Golden bottle looks damn GOOD though. It seems that, right after we left part of the plaster ceiling collapse bringing the event to an early end. I actually had more fun eating at the nearby Chinese food stalls that standing at the overcrowded venue.

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Overall, although its my very first(and maybe last) Hennessy Artistry event I would have to give it an equivalent of a 3 out of  5 stars. Assuming I gave start ratings in the first place la. The music was good. The drink was good but the amount was not. The venue was disappointing and the service? Well, it was bad. No exclusiveness for a supposed exclusive event. The money used for the additional attractions outside was actually really insignificant to the overall reason to have the event itself. Better take the money for a better venue and more booze. I may not be a VIP at the VIP lounge but then again if a rival company can do it then I don’t see why not.

And no, I’m not still kinda pissed for not being able to place at the top 5 for the “Fruit Ninja” game. I got kicked down to 6th place by some guy in front of me and I was not allowed to replay even after waiting stating that the game ends at 1am even though it wasn’t mentioned anywhere. Damn. Okay lah. Maybe I am, just a little…maybe.

P/s: Due to me being as blur as usual. I totally forgotten to bring my camera to the event. So all picture credits go to Denise with the Olympus E-PL1.